Molly is a senior director at PSB Research, a research-based consultancy in Washington, DC specializing in positioning and communications strategy. In her current role, she assists corporate and issue-advocacy clients navigate crisis situations, plan successful marketing campaigns, and pinpoint winning messages that enhance their brands and ultimately, their reputation.
Molly has led engagements with numerous Fortune 500 clients, with a particular focus on pharmaceutical, healthcare, and technology industries. Molly’s particular areas of interest include market segmentation, brand strategy, and messaging research. She has conducted extensive research across the US, Europe, and Asia with C-suite executives, physicians, managed care decision makers, and patients.
Formerly, Molly designed and led quantitative research studies as a consultant to several US government organizations, including the Center for Medicare & Medicaid Services and the Department of Health and Human Services. Molly holds a M.B.A. from the George Washington University, with concentrations in international business and marketing. Molly also holds a M.Ed. from The Loyola University Chicago and B.A. degrees in Economics and Government from the College of William and Mary.